We believe everyone deserves great health.

Pheno was developed to fill a gap in the medical system - practical prevention of disease and if already present, understanding how it developed and addressing this - not just the apparent symptoms. Our aim is to empower you with natural science backed solutions that you can implement easily from home.

Current advice isn’t working

Most nutrition advice is generic, not tailored to the individual. Despite more and more dietary advice being available two of our major chronic diseases - diabetes and heart disease - are continuing to rise and we know these are both largely preventable through dietary and lifestyle change. We need to take a personalised approach as well as a root cause approach.

We can’t compare ourselves to others

You could eat exactly the same as the person next to you but still end up with a different body shape and with different health concerns. Stress levels, your microbiome, genetics, exercise, nutrient depletion are all examples of factors that could influence your health. This is why an individualised and holistic approach works so well as we can tailor health advice to your personal situation - your symptoms, test results, goals and lifestyle.

‘Pheno’ is short for phenotype which describes the expression of our genes. We know this is hugely influenced by environmental factors - diet, sleep, movement, stress, toxins. At the core, Pheno is all about improving your environment to allow your genes to be expressed in the best way possible.